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News and information about the people, places, companies and events that are helping build recognition and utilization of .US -  America's Internet Address. If you have information you think would be of interest to the .US community, please email it to  
Editor@ADN.US
.  Follow us on Twitter: @AmericanDomains


After Attracting $113 Million in Series A Funding Intrinsic.us is Emerging as a Leader in Health & Wellness eCommerce  

By Ron Jackson

Since launching American Domains Names (ADN) on July 4, 2021, we have been paying close attention to successful startups based on .US domains, as their accomplishments clearly show that America's official country code domain is serving as a solid foundation for some of America's most innovative and fastest growing companies. Intrinsic, an emerging leader in the health & wellness eCommerce space, located at www.Intrinsic.us, is a prime example. The

New York City based company, founded earlier this year in partnership with Redesign Health, attracted $113 million in series A funding In June.   

Intrinsic scouts and buys fast-growing health & wellness brands selling on Amazon and helps them realize their full potential. By bringing capital, healthcare marketing expertise, supply chain expertise, and advanced analytics to its acquired brands, Intrinsic accelerates growth and reach. Intrinsic focuses on numerous areas of health & wellness, including Pregnancy & Baby, Healthy Aging, Orthopedics, Digestive Health, Immune Support, Eye Health and Skin Care. 

Yadin Shemmer, Intrinsic Co-founder and Chief Executive Officer, said, "Intrinsic is building the consumer health products business of tomorrow by acquiring and accelerating eCommerce native brands. Health & wellness eCommerce is immense and growing at a breakneck pace as consumers move their spending online. Intrinsic is purpose-built to meet this opportunity and address the unique needs of consumers and founders in the category. However, we see commerce as just the beginning of a relationship with health consumers. By aggregating a large population of consumers around their chosen solutions, we are building a bridge from commerce to care that will transcend retail products and impact the lives of people around the world."  

Intrinsic executives (left to right): Erum Hasnain (VP Acquisitions), Yadin Shemmer 
(Co-founder & CEO) and Mike Blank (VP Business Operations)

Yadin Shemmer previously served as Chief Executive Officer of Mango Health (sold to TrialCard in 2019) and as President of Everyday Health's Consumer Group (sold to Ziff Media Group in 2016 for $467 million).

Lynne Chou O'Keefe, Partner at Define Ventures, who joined Intrinsic's Board of Directors, noted "Consumer health products are frequently used to manage and maintain an individual's health. Intrinsic is not only rewriting the rules of consumer health products, but it is also building a platform for global health centered around eCommerce.

Intrinsic has also partnered with health and wellness experts, Dr. Mehmet Oz and Tony Robbins, to assist with marketing and strategy. Oz and Robbins are investors in Intrinsic and are serving as strategic advisors to the company. 

Posted November 23, 2021. 
Permalink for this story:
 https://www.adn.us/news-views/2021/1123.htm
Follow us on Twitter: @AmericanDomains 

 

Visor.us Attracts $5 Million in Seed Funding With Launch of the World's Most Connected Spreadsheet

By Ron Jackson

Startups based on .US domains continue to attract investor interest with innovative technology. For Visor.us, who just received $5 million in seed round funding, the lure is a powerful new twist they have applied to an office staple, resulting in what they call "the world's most connected spreadsheet for internal application building. 

Based on a familiar spreadsheet interface, Visor’s product enables anyone to build flexible internal applications powered by data from solutions like Jira, Salesforce, and HubSpot. As SaaS adoption has grown exponentially, enterprise data has become scattered and difficult to access.  When employees need to collaborate and work with this data, they turn spreadsheets into de-facto business applications. This creates accuracy problems.

Unlike other productivity & collaboration tools that have add-on integrations which require field mapping, Visor directly includes data from other apps in ultra-high fidelity.  Interactive visualizations, including gantt and timeline views, unlock creativity. Built-in safeguards protect data integrity to prevent sync errors.  Access controls allow collaboration while providing the right access to users.

Screenshot from Visor.us 

Visor Founder and CEO Michael Yaroshefsky, said, "Spreadsheets offer the ultimate flexibility to build internal solutions, but they have a problem fitting into teams with many SaaS apps. Sync plugins are poor workarounds. To make rich data from other apps safely editable, we reimagined the whole spreadsheet experience" said  "Visor gives anyone with spreadsheet skills the ability to create internal solutions without sacrificing accuracy or suffering with unreliable integrations."

Companies including Amazon, Samsung, Doordash and many others are already taking advantage of Visor's capabilities. Larry Bohn, managing director at General Catalyst Partners (who led the seed financing round), added, "Spreadsheets have emerged as one of the most powerful tools for managing many business operations, yet they are often underutilized. What Michael and the team at Visor are building bridges that gap to create a low-code environment with deep integrations. It's impressive technology and we're excited to see them come to market to take on this massive opportunity."

Alongside General Catalyst Partners additional funding from Bessemer Venture Partners, Craft Ventures, Converge Venture Partners, M13 Ventures, and angel investors including Nat Friedman, CEO of Github. The company is using this financing to expand its suite of integrations and continue to grow the team.  Interested candidates can learn more at www.visor.us/careers.

Posted October 22, 2021. Permalink for this story: 
https://www.adn.us/news-views/2021/1022.htm
Follow us on Twitter: @AmericanDomains 

 

FTX.US Cryptocurrency & NFT Exchange Transacted Over $10.5 Billion in Past 30 Days

By Ron Jackson

In the spring of 2020, global cryptocurrency and NFT exchange FTX make a big move into the U.S. market by launching FTX.US. The separate exchange dedicated solely to American customers complies with all U.S. rules and regulations covering the company's various products. In the past 30 days alone (as of this writing), over $10.5 billion worth of transactions were completed on the FTX.US exchange. 

If someone in the U.S. goes to FTX's global site at FTX.com, they are immediately greeted with a link to FTX.US with this message, "FTX US is a US 

licensed cryptocurrency exchange that welcomes American users. Buy and sell dozens of different tokens. Send and receive USD to your bank account or credit card. Buy goods online or in person using crypto with your FTX Card." 

In an interview with The Block, Sam Bankman-Fried, the Founder and CEO of FTX and FTX.US, said “I think U.S. crypto customers have been under-served for a while, and I'm excited to try to push the industry forward. We have a history of providing market-leading liquidity--from some of the industry's top market makers to the most liquid futures order books. Because of this FTX.US has had industry-leading order-books from day one."

According to the FTX.US website, "FTX.US offers BTC, LTC, ETH, BCH, PAXG and USDT with a significantly more built out feature base than any other major US platform. FTX.US also has industry standard security, including a custom-built hot and cold wallet solution; full external backing of all hot wallet funds; and relationships with industry leading custodians. FTX.US combines industry leading banking on-ramps that make depositing and withdrawing fiat a simple and quick experience. Furthermore, FTX.US has seamlessly integrated Stablecoins with USD in order to aggregate liquidity and ease of use." FTX.US is also all in on NFTs.

Image from Bigstock

It is also interesting to note FTX US was founded with the goal of donating to the world’s most effective charities. FTX US, its affiliates, and its employees have donated over $10 million to help save lives, prevent suffering, and ensure a brighter future. 

Posted October 18, 2021. Permalink for this story: 
https://www.adn.us/news-views/2021/1018.htm
Follow us on Twitter: @AmericanDomains 

Ollies.US is the Web Address for a Booming Bargain Store Chain With $1.7 Billion in Annual Sales

By Ron Jackson

If you live in the Eastern half of the United States, you are probably familiar Ollie's stores. The fast growing seller of brand name closeout merchandise has 419 stores spreads across 28 states and they will be opening seven more this month alone (October 2021) - three in New York state with Illinois, Kentucky, Georgia and Oklahoma each adding another to the ones they have. 

I've been a frequent visitor to Ollie's stores for a long time as we have five of them located in Florida's Tampa Bay area where we are located. As a domain investor and developer, the first thing I noticed about the chain was their prominently featured web address - Ollies.us - that is printed on the millions of flyers and newspaper ads they produce each year as well as on Help Wanted banners posted on the new retail buildings they expand into every month. 

It is interesting to note that the company also owns Ollies.com, but if you go there you get an error page that tells you to go to Ollies.us. Whatever Ollie's is doing, they are doing it right. The public company (NASDAQ: OLLI) rang up $868 million in sales in the first half of the year. With the Christmas season still ahead they will easily surpass $1.7 billion for the year and likely flirt with the $2 billion mark. Their EBITDA has grown 44% over the past two years. 

Ollie's was founded in 1982 in Mechanicsburg, Pennsylvania. The late President and CEO, Mark Butler, co-founded the the company based on the idea that “everyone in America loves a bargain.” From the start, Ollie's set themselves apart as an extreme value retailer of brand name merchandise at drastically reduced prices, under their slogan “Good Stuff Cheap!”  

Ollie's customers take advantage of deals on housewares, food, books and stationery, bed and bath, floor coverings, toys and hardware packed into  warehouse style stores that average approximately 32,500 square feet. With that formula, Ollie's has posted consistently strong financial returns across all vintages, geographic regions, population densities, demographic groups and, real estate formats.

With this track record of proven success, Ollie's is on track to eventually double the number of stores they currently have to 950. I'll continue dropping in to see what's new in their constantly changing inventory and will continue to appreciate the attention they bring to America's Internet Address - .US! 

 

Posted October 1, 2021. Permalink for this story: 
https://www.adn.us/news-views/2021/1001.htm
Follow us on Twitter: @AmericanDomains

 

FVBank.us Attracts $8 Million Series A Investment -  Online Only Bank Valued at $48 Million 

By Ron Jackson

We've seen an impressive series of seven and eight-figure investments in .US based startup businesses over the past couple of weeks. As we told you on Friday (Sept. 10), insurance company Vouch.us raked in $90 million and, as we reported on September 6, workflow documentation innovator Tango.us attracted $5.7 million in new funding. The latest to join the party is FV Bank, an online-only bank located at FVBank.us, that received an $8 million Series A investment that values the company at $48.9 million.

Founded in 2018 by payments entrepreneurs Miles Paschini and Nitin Agarwal, FV Bank offers an online-only banking platform that meets the need for more open access to banking for FinTech, blockchain, and cryptocurrency companies. Based in Puerto Rico,  FV Bank is also the first bank to offer companies a hybrid solution — marrying integrated traditional banking services, including payments, with the upcoming ability to hold fiat and digital assets in the same account and the facility to seamlessly convert digital assets to fiat currency.

The newly injected capital will enable FV Bank to launch its digital asset custody division, develop its debit card offering, and accelerate its international expansion. FV Bank plans to broaden its product suite to include interest-bearing products and B2B lending services in 2022, while aiming to achieve $750 million to $1 billion AUM (assets under management) within the next year.

Mr.  Paschini, FV Bank’s CEO, noted, “The demand for banking services in the FinTech and digital asset industries currently far outweighs the supply. With this new round of funding we are in an excellent position to continue innovating and expanding our offerings to our growing client base."

Posted Sept. 14, 2021. Permalink for this story:
https://www.adn.us/news-views/2021/0914.htm
Follow us on Twitter: @AmericanDomains 

 

Insurance Startup Built on Vouch.us Attracts $90 Million in New Funding - Company Valued at $550 Million

By Ron Jackson

As reported by TechCrunch today, Vouch, a provider of business insurance to startups and high-growth companies located at Vouch.us, today announced that the company has added $90 million in new funding. TechCrunch noted that the latest funding raised the total Vouch has raised since its inception in 2018 to $160 million. Ribbit Capital currently values Vouch at $550 million (thanks to Elliot Silver at DomainInvesting.com for directing us to the report).

Like many new companies, Vouch found that the name they chose was already taken in .com (by a company that helps parents find local  tutors in their area that come with high recommendations). As an American company, .US gave Vouch a perfect option and they are clearly thriving in their online home as well as at their San Francisco address in the physical world.

This is becoming an increasingly common success story. Earlier this week we told you about Tango.us, another blossoming startup that just attracted a $5.7 million venture capital investment.

TechCrunch noted that Vouch, a licensed insurance carrier, "describes itself as “a new kind of insurance platform” for startups that offers fully digital, tailored coverage that takes just minutes to activate.”  In the company's own announcement about the funding, they stated "Operating climates have changed and so have the risks startups face. In response, Vouch has developed a broader range of insurance coverages and invested in our technical capabilities to better serve startups and our partners.

Posted Sept. 10, 2021. Permalink for this story: 
https://www.adn.us/news-views/2021/0910.htm
Follow us on Twitter: @AmericanDomains 

 

Rapidly Rising SaaS Company Based on a .US Domain Attracts $5.7 Million Investment

By Ron Jackson

There are only 171,476 words in the Oxford English Dictionary and virtually every one of them has been registered as a .com domain. No surprise there since more than  156 million .com domains have been registered. As a result, one-word domains in .com are either prohibitively expensive for most small to medium sized business (SMBs) or not available at any price. That is why you are seeing so many new companies setting up shop on the next best option, which for many, is their nation's ccTLD (country code domain extension). 

That was the case for Tango, a rapidly rising company in the SaaS space. A British beverage company is already operating on Tango.com, but the blossoming tech firm was able to secure Tango.us at an affordable price and their booming business is right at home in a natural online location for any American business. 

Tango, a modern, easy-to-use application that streamlines the process of creating workflow documentation, just received a $5.7 million seed round investment led by Wing Venture Capital and joined by General Catalyst, GSV Ventures, Outsiders Fund, Red Sea Ventures, and many prominent angels. TechCrunch posted the full story about this exciting new company on August 24, 2021 that explains why they are attracting so much attention from investors and the tech community.  

In addition to the steady flow of new companies driven by innovation, the current Covid 

pandemic has demonstrated why everyone in business has to think about doing more business online.  Those forces have created
a boom in the domain aftermarket
. .US is benefiting from that boom thanks to its ability to provide popular one-word, 3-letter acronym and meaningful multiple word term domains at prices that are still affordable - while also providing a TLD (domain extension)  home base that is a perfect match for any American company, organization or individual, as well as any enterprise that serves the U.S. market.

Posted Sept. 6, 2021. Permalink for this story: 
https://www.adn.us/news-views/2021/0906.htm
Follow us on Twitter: @AmericanDomains 

 

.US Registry Website Details Six Ways .US Domains Can Benefit You 

By Ron Jackson

A forum member at NamePros.com sent me a message about a page he had found on the .US Registry's official website, About.us, that had a minor graphic glitch he thought I might be able to alert the registry to (and I will do that). I'm glad he directed me to the page in question -  6 Ways .US Can Benefit You - because it makes some very good points about the substantial strengths of the the .US TLD and those are worth sharing here: 


 Be Uniquely American

Your business, civic group, or personal story is rooted in America. Show your pride and share it with others. Your .US address will help tell your American story in ways that draw visitors in and keep them coming back.

Be findable

.US gives you greater chances of getting exactly the domain name you want—not some modified version that’s harder for people to find. Make it easy for people to find your brand, organization, or you.

Be searchable

Search engines tend to rank websites with .US more highly for searches in the US. That’s a real plus for any business or organization whose web traffic is mostly American-based.

Promote Your US-Based Business

Studies show that Americans like to buy American, especially from small or local companies. You’ve seen plenty of products bearing the “Made in America” label. Get the web address that says the same thing about your business.

Connect Your Cause and Country

Whether you’re advancing a worthy cause or a civic group, a .US address says you’re making your community and your country stronger. Patriotism comes in all shapes and sizes. Showcase yours.

Make “US” about You

Besides meaning United States, “US” also refers to couples, families, or any other group. So get creative. Imagine a wedding site: Ann-Russ.us. Or a page for your annual family reunion: WhoElseBut.us. The possibilities are endless, plus a lot of fun.

Those are all things we very much appreciate about America's ccTLD. The .US Registry's About.us website looks great and has a lot of excellent information that make it a perfect starting point for anyone who is not already familiar with .US and wants to learn more about it. 

Regarding that glitch that prompted the sender to direct me to the .US Benefits page in the first place, it involves the blue .US pennant at the top (that serves as a link to the home page), about a third of the way across the page. The graphic is overlapping the first introductory line so some words are not visible. Should be an easy fix and we'll delete this paragraph when it's done. The only reason I made it part of the initial story is because it illustrates how much pride .US users have in their country's official domain extension. They like how it looks and they love what it represents, so if something is off, they will certainly let you know!

Posted August 27, 2021. Permalink for this story: 
https://www.adn.us/news-views/2021/0827.htm
Follow us on Twitter: @AmericanDomains 

More Americans Are Recognizing the Value of .US Domains Thanks To Buyers Based Overseas

By Ron Jackson

Over the past 19 years, I've sold hundreds of .US domain names with the vast majority of them going to end users rather than domain investors. The buyers tend to fall into one of two camps - those from overseas who are launching or expanding their business presence in the U.S. or small to medium sized business owners who live in America. The two groups come to .US from very different perspectives

Buyers who live in the U.S., where .com became well established almost a decade before American businesses could even register a .US domain (.US didn't full open until April 2002), typically don't think about .US until they find the name they wanted in .com was already taken and was either beyond their budget or not  available at any price. This happens far more often than not because 156 million .com domains have already been registered (millions of them by investors). By contrast, less than 2 million .US domains have been taken, so the word or term a buyer wants is available far more often and at a much more affordable price in .US.

It is ironic that overseas buyers are much more likely to recognize the 

Image from Bigstock

value in .US than their American counterparts. That's because those overseas are already intimately familiar with ccTLDs (country code domains). In their nations the local ccTLD is often the first choice when a company starts looking for a suitable domain name. Germans are wildly in love with .de, in Great Britain you see .uk everywhere, China has .cn, and the trend continues through dozens of others as every nation has their own TLD (domain extension).  In the United States, it is .US, so when a company from overseas wants to ramp up in America, many of them naturally think of the .US as well as the .com.

 

Scarcely a day goes by that I don't notice that dichotomy. As one example, I needed some new LED light bulbs so I went to Amazon and, overwhelmed by the number of options, decided to take the Amazon's Choice recommendation and ordered a dozen bulbs from a company called Energetic Lighting. They arrived today and they are great bulbs. Brilliant daylight white with what appears to be very good build quality (they also came with very high ratings from Amazon buyers). However, the 

thing that delighted me even more was pulling a warranty card out of the box and seeing the company's web address - EnergeticLighting.us. The manufacturer is the China-based Yankon Group. I had not seen the brand before but they appear to be making a big splash in the U.S. and a .US domain is helping them do it.

We've seen a healthy jump in our .US sales this year and it has been very  encouraging to see more and more American businesses going online with their nation's official ccTLD and it is a perfect fit. Com is a marvelous global TLD, but millions of businesses have to look for the best available option. As the first or second choice, and the most relevant geographical choice of all, ccTLDs have filled that void all over the world. As an American, it is great to see the current boom in the domain market (and high visibility websites like Zoom.us)  helping the .US get its long overdue turn in the spotlight. 

Posted August 20, 2021. Permalink for this story: 
https://www.adn.us/news-views/2021/0820.htm
Follow us on Twitter: @AmericanDomains 

.US Domains Highlighted on the Home Page at Sedo - the World Leader in ccTLD Sales

By Ron Jackson

When it comes to selling ccTLDs on the domain aftermarket,  Sedo is the industry's 800-pound gorilla.  If you look at the bi-weekly ccTLD Top 20 Sale Chart published at DNJournal.com, you will see that Sedo invariably has the vast majority of country code domain sales reported from around the world. Thousands of potential buyers visit Sedo.com daily in search of a relevant domain to build their website on, so it is good to see America's ccTLD, .US, being featured on Sedo's Home Page as we write this on August 8, 2021. 


The link at Sedo brings up the huge catalog of .US domains currently available on the their platform. You can search through their inventory using a variety of filters to zero in on what you are looking for. Sedo's Buy It Now listings are especially popular and are the ones we check first. The aftermarket sales giant found that sellers who set a Buy It Now price on their domains will typically triple the number of sales they make. We found that to be true with our own portfolio after switching to all BIN pricing at the beginning of this year. 

One thing we hope to accomplish with American Domain Names is to encourage aftermarket platforms, the .US registry operator and individual domain registrars to give the .US ccTLD, that represents the world's biggest economy, the visibility it deserves along side the world's other great ccTLDs. This is something that Sedo, with their unparalleled insight into the country code market, didn't need any prompting to do, and we certainly appreciate them for that.

Posted August 8, 2021. Permalink for this story:
https://www.adn.us/news-views/2021/0808.htm
Follow us on Twitter: @AmericanDomains 

How .US is Helping an American Company With Over $23.8 Billion in 2020 Revenue Keep Growing 

By Ron Jackson

CBRE is the world's biggest commercial real estate services company. With over 100,000 employees in over 480 offices around the world, Dallas, Texas based CBRE rang up $23.8 billlion in revenue last year. The Fortune 500 company (ranked #121 this year) has also been named one of Fortune’s “Most Admired Companies” for nine years in a row, including being ranked number one in the real estate sector in 2021, for the third consecutive year. The company's  shares trade on the New York Stock Exchange under the symbol “CBRE” and if you are looking for them on the Internet, you will find them on a .US domain - CBRE.US

CBRE owns CBRE.com too, but if you are in the USA and type that in, you will be redirected to CBRE.US.  As a global powerhouse, CBRE is a big believer in the geo-targeting power of ccTLDs (Country Code domain extensions). Every nation has their own ccTLD and in most major countries around the world, the local ccTLD is favored by millions of people, businesses and organizations. That is why CBRE also uses CBRE.co.uk to reach their customers in Great Britain, CBRE.de for those in Germany, CBRE.it for Italy and dozens of others that follow the same standard.

 

CBRE is just one of many major domestic and international companies that use .US to target the American market. That being the case, it is amazing to still see how easy and  affordable it is to acquire a .US domain. With more than 363 million domains now taken worldwide, it is harder than ever to find a good domain, even in the major national ccTLDs. America's .US extension is one of the few exceptions to that rule. In Germany, where .de is the national TLD, 17 million .de domains have been registered. That is ten times more than the 1.7 million .US domains that have been taken as of July 2021. The comparison to .com is even more striking. More than 155 million .com domains have been taken. That means there are 91 times more open words, terms and acronyms in .US than in .com. Premium .US domains on the aftermarket will also cost a small fraction of what the same word or term would cost in .com (if it was available at all). 

This situation exists largely because  .US was not opened to all American citizens until 2002. In the 17 years prior to that, .US, launched in 1985, was reserved for use by government, law enforcement, schools and other special uses . By 2002 most Americans had already gotten used to using .com, a TLD that has gone on to become the world's most commonly used extension. 

The fact that .US has been overlooked and under utilized in its own country has created a unique opportunity for people who need a meaningful, memorable domain. America's official domain extension remains a bargain even at a time when domain sales have exploded due to the rush by businesses to get online (or improve their online presence) after the Covid 19 pandemic wreaked havoc on businesses focused only on the physical world.

While premium .com domains are tremendous digital assets that are well worth the prices they command, they also come with price tags that a lot of people simply can't afford. If you are an American  (or someone who does business in America), who needs a specific word, term or acronym to match your business identity, there is a good chance that America's official domain extension will provide the memorable yet affordable option you are looking for.

Posted July 30, 2021. Permalink for this story: 
https://www.adn.us/news-views/2021/0730.htm
Follow us on Twitter: @AmericanDomains 

American Domain Names and .US Prospects Discussed on New Domain Name Wire Podcast

By Ron Jackson

Andrew Allemann has been reporting on the domain industry at DomainNameWIre.com since 2005, launching the popular blog just three years after America's .US ccTLD (previously reserved for government, schools, law enforcement and other official use) was opened to all American citizens (as well as others who do business in the U.S.).  I've been regularly reading DNW ever since and appreciating Andrew's thorough and concise coverage of one of the world's most interesting businesses.

In 2014 Allemann began supplementing his work in print with an outstanding podcast series and he just posted the 347th episode today!  It was a pleasure for me to be his guest on that show after accepting an invitation to talk about American Domain Names and our efforts to boost recognition of our nation's ccTLD (country code domain). You can listen to the show here.

Every nation on earth has their own ccTLD and in many nations the local ccTLD is the preferred option. Just this past week, Germany's powerhouse ccTLD, .de, passed 17 million registrations.  Despite having almost four times the population of Germany, America's under utilized extension still has just 1.7 million registrations. That is not something to be proud of but there is a positive side to it. It means there are many more good domains still available in .US as both low cost new registrations and premium names in the aftermarket that are easily within the financial reach of small businesses, organizations and individuals.

After a long discussion about ADN and the prospects for .US we closed the show with an analysis of the biggest domain sales across all extensions so far this year. A half dozen of those, all .coms, went for at least

Andrew Allemann
DomainNameWire.com

$1 million. By comparison, the highest .US sales in 2021 have been $20,000 or less, with the vast majority of aftermarket sales falling in three or four figures. That kind of affordability, in the one TLD backed by the US government, is why we believe .US is an often overlooked option that you should consider if the word, term or acronym you want is either unavailable or unaffordable in .com, as is so often the case.

Posted July 19, 2021. Permalink for this story: 
https://www.adn.us/news-views/2021/0719.htm
Follow us on Twitter: @AmericanDomains

 

ALDI - America's Fastest Growing Grocery Store Chain - Chose .US From the TLD Aisle  

A new grocery store is currently going up immediately across the street from the entrance to our neighborhood in Florida. We weren't surprised to see that it is going to be another Aldi store. Aldi is the fastest growing grocery store chain in the United States with well over 2,000 locations nationwide.  Aldi has been in our area for years now but the number of locations has exploded over the past year or two. Our new store is the 3rd one on that highway alone.

So, why is this of interest to those in the .US community? If you clicked on the Aldi link in the first paragraph, you've probably already noticed that the company is based at Aldi.US - a web  address that appears in the millions of flyers that Aldi sends out to its customers every year (the screen shot at right is from the flyer I got in the mail today). That kind of exposure would be invaluable to any TLD and is a major endorsement for America's under-utilized ccTLD. 


It's also just the start of what will be coming from Aldi, a huge multi-national corporation founded in Germany, that rung up approximately $15 billion in annual sales in the U.S. alone last year. By the end of next year the company plans to have 2,500 U.S. stores in operation, which will give Aldi a spot among America's big 3 grocery chains, alongside Wal-Mart and Kroger. If you are wondering if you will be in good company with a .US domain, companies like Aldi, Zoom.us and CBRE.us (the huge real estate services provider with 200 offices across America) should answer that question. 

Posted July 14, 2021. Permalink for this story: 
https://www.adn.us/news-views/2021/0714.htm
Follow us on Twitter: @AmericanDomains 

The Case for Calling .US Domains What They Are - American Domain Names

By Ron Jackson

Everyone in the domain business knows what .US domains are. We're so familiar with "dot" nomenclature we don't have to give it a second thought. When we talk about TLDs (top level domains), it is always dot this or dot that - and that's fine within the industry. However, I learned long ago that when you are talking to people in the mainstream business world and mention dot anything, other than .com, .net or org, you can see in their eyes that they're not sure what you are talking about. 

Mention .US and you will get a quizzical look telegraphing "I don't know what you mean." So, instead, I started referring to them as American domain names. As America's official country code TLD, it is an interchangeable term with .US,  but when you are talking to an American and say "American domain names", the look or response I get from Americans is usually different. They still might not be sure what I mean but, being  Americans, their response is "I should know what those are!" and sparks a desire to find out, now that you have brought it up. That simple change in terminology opened the door to a lot of conversations that led to respectable .US sales over the years.

Messaging is vitally important and it's why we named this site American Domain Names. Everyone who loves their nation has a sense of patriotism toward their country and I've always thought that factor and its specific geo-targeting to America  were .US's biggest assets. Slogans like "Buy American" and "Made in the USA" are big deals in American commerce and it should be no different with domains. 

The problem is the message, as it pertains to domains, has not gotten out and only we, all working together, can change that. This site alone will never do it - we can only hope to provide a spark that could motivate others to act as well and help bring .US the broader recognition and utilization that it deserves as America's Internet Address (officially designated as such by the American government who has ultimate oversight of the domain through the U.S. Department of Commerce). I think that status is an important distinction to make. .US is not one of the more than 1,000 private registry gTLDs (some of which have already come and gone in just a few years). It has been here since 1985 and it is here to stay. With that stability comes credibility and trust. .US is too great an asset to the country and its business community to leave hidden under the counter. It's time to put it in the showcase where it belongs, alongside the world's other great ccTLDs. 

Posted July 12, 2021. Permalink for this story: 
https://www.adn.us/news-views/2021/0712.htm
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Born on the 4th of July! America's ccTLD Gets It Own News & Information Website - American Domain Names at ADN.US

By Ron Jackson

On our first day at ADN - July 4, 2021 - the biggest .US related news I know about is our own birth! I felt nothing could be more fitting than having Independence Day as the launch date for American Domain Names. This site is the long overdue repayment of a debt that I always felt I owed .US. 

The domain industry has been very good to me since I entered it back in the spring of 2002. While my domain business revenues have come from multiple sources (especially the domain industry trade magazine Domain Name Journal that I founded at DNJournal.com on New Year's Day in 2003), I never would have found this business in the first place were it not for .US! You can read all of the details about that in  "My .US Story",  the first entry in our Profiles section. 

The short version is that I was looking for a new business to get into when I stumbled upon on a magazine ad for .US in April 2002 

announcing the TLD had just been opened up to all American citizens and others who do business in America (it had previously been reserved for government and other special uses). I thought that was intriguing since I had already found it difficult to find a .com domain I wanted for my previous business. 

In the course of looking further into .US, I discovered a domain forum and was astonished to learn that people were making money buying and selling domain names. I never thought of the domain name itself as having a lot of value, assuming that could only come from whatever you built on the domain. It was a revelation that sent me off in many new directions, including building a domain portfolio of more than 7,000 domains at its peak (concentrating on .com, .org and .us), starting DNJournal, traveling all over the world to cover and speak at domain conferences and meeting many hundreds of amazing people along the way.

As time passed,  I kept thinking one day I should do something to pay .US back for the introduction it gave me to the world I have so happily lived for the past 20 years. I have always felt that .US, as the official domain extension of a nation that is a global power and has the world's greatest economy, has been greatly under utilized and under appreciated. The fact that it wasn't open to all until years after .com was already established as the world's dominant extension didn't help, but that doesn't change the inherent value of what .US represents. Many other ccTLDs (country code domains) around 

the world are booming right now and .US should have been (and still can be)  a bigger part of that story. 

While I have had a popular platform at DNJournal, it is a publication for the entire domain industry and, as a career journalist, I never wanted to put my own interests above the responsibility to serve everyone as equally as possible. As a result, .US likely got much less coverage at DNJ than it would have if someone else had been the owner. With its much narrower scope, ADN, one of the few publications devoted to a single domain extension, will never be as big of a publication or business as DNJ has been, but that's OK with me. It will be a labor or love and payback for the rewards I've already gotten from walking through a door that .US opened for me.

Now what can you do? If you are part of or have an interest in .US and its community of users, you can send in information for our reporting (the email address is Editor@ADN.US).  Tell us about your own experiences as a .US buyer, seller or developer. Let is know about .US sales that can be publicized, registrars that are offering great prices (one my favorites, Dynadot.com, has $1.99 registrations as I write this), interesting .US websites you know about or have seen in the wild (a .US TLD on a commercial vehicle is always a cool photo to get). With your help we can put together a valuable resource that can  also be used  to give potential buyers a lot of good reasons to consider America's official domain for their next project. 

In the weeks and months ahead, I'm looking forward to filling this column with all kinds of .US News & Views while also doing some longer feature stories on key people and companies for our .US Profiles section. In the meantime, thank you for stopping by and Happy 4th of July!  I hope you'll tell others about us and come back often! 

Posted July 4, 2021. Permalink for this story: 
https://www.adn.us/news-views/2021/0704.htm
 

 

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