The .US News & Information Website

HOME

NEWS & VIEWS

.US PROFILES

SALES & STATS

ARCHIVE

ABOUT US

ADVERTISING

.US NEWS & VIEWS

News and information about the people, places, companies and events that are helping build recognition and utilization of .US -  America's Internet Address. If you have information you think would be of interest to the .US community, please email it to  
Editor@ADN.US
.  Follow us on Twitter: @AmericanDomains


American Domain Names and .US Prospects Discussed on New Domain Name Wire Podcast

By Ron Jackson

Andrew Allemann has been reporting on the domain industry at DomainNameWIre.com since 2005, launching the popular blog just three years after America's .US ccTLD (previously reserved for government, schools, law enforcement and other official use) was opened to all American citizens (as well as others who do business in the U.S.).  I've been regularly reading DNW ever since and appreciating Andrew's thorough and concise coverage of one of the world's most interesting businesses.

In 2014 Allemann began supplementing his work in print with an outstanding podcast series and he just posted the 347th episode today!  It was a pleasure for me to be his guest on that show after accepting an invitation to talk about American Domain Names and our efforts to boost recognition of our nation's ccTLD (country code domain). You can listen to the show here.

Every nation on earth has their own ccTLD and in many nations the local ccTLD is the preferred option. Just this past week, Germany's powerhouse ccTLD, .de, passed 17 million registrations.  Despite having almost four times the population of Germany, America's under utilized extension still has just 1.7 million registrations. That is not something to be proud of but there is a positive side to it. It means there are many more good domains still available in .US as both low cost new registrations and premium names in the aftermarket that are easily within the financial reach of small businesses, organizations and individuals.

After a long discussion about ADN and the prospects for .US we closed the show with an analysis of the biggest domain sales across all extensions so far this year. A half dozen of those, all .coms, went for at least

Andrew Allemann
DomainNameWire.com

$1 million. By comparison, the highest .US sales in 2021 have been $20,000 or less, with the vast majority of aftermarket sales falling in three or four figures. That kind of affordability, in the one TLD backed by the US government, is why we believe .US is an often overlooked option that you should consider if the word, term or acronym you want is either unavailable or unaffordable in .com, as is so often the case.

Posted July 19, 2021. Permalink for this story: 
https://www.adn.us/news-views/2021/0719.htm
Follow us on Twitter: @AmericanDomains

 

ALDI - America's Fastest Growing Grocery Store Chain - Chose .US From the TLD Aisle  

A new grocery store is currently going up immediately across the street from the entrance to our neighborhood in Florida. We weren't surprised to see that it is going to be another Aldi store. Aldi is the fastest growing grocery store chain in the United States with well over 2,000 locations nationwide.  Aldi has been in our area for years now but the number of locations has exploded over the past year or two. Our new store is the 3rd one on that highway alone.

So, why is this of interest to those in the .US community? If you clicked on the Aldi link in the first paragraph, you've probably already noticed that the company is based at Aldi.US - a web  address that appears in the millions of flyers that Aldi sends out to its customers every year (the screen shot at right is from the flyer I got in the mail today). That kind of exposure would be invaluable to any TLD and is a major endorsement for America's under-utilized ccTLD. 


It's also just the start of what will be coming from Aldi, a huge multi-national corporation founded in Germany, that rung up approximately $15 billion in annual sales in the U.S. alone last year. By the end of next year the company plans to have 2,500 U.S. stores in operation, which will give Aldi a spot among America's big 3 grocery chains, alongside Wal-Mart and Kroger. If you are wondering if you will be in good company with a .US domain, companies like Aldi, Zoom.us and CBRE.us (the huge real estate services provider with 200 offices across America) should answer that question. 

Posted July 14, 2021. Permalink for this story: 
https://www.adn.us/news-views/2021/0714.htm
Follow us on Twitter: @AmericanDomains 

The Case for Calling .US Domains What They Are - American Domain Names

By Ron Jackson

Everyone in the domain business knows what .US domains are. We're so familiar with "dot" nomenclature we don't have to give it a second thought. When we talk about TLDs (top level domains), it is always dot this or dot that - and that's fine within the industry. However, I learned long ago that when you are talking to people in the mainstream business world and mention dot anything, other than .com, .net or org, you can see in their eyes that they're not sure what you are talking about. 

Mention .US and you will get a quizzical look telegraphing "I don't know what you mean." So, instead, I started referring to them as American domain names. As America's official country code TLD, it is an interchangeable term with .US,  but when you are talking to an American and say "American domain names", the look or response I get from Americans is usually different. They still might not be sure what I mean but, being  Americans, their response is "I should know what those are!" and sparks a desire to find out, now that you have brought it up. That simple change in terminology opened the door to a lot of conversations that led to respectable .US sales over the years.

Messaging is vitally important and it's why we named this site American Domain Names. Everyone who loves their nation has a sense of patriotism toward their country and I've always thought that factor and its specific geo-targeting to America  were .US's biggest assets. Slogans like "Buy American" and "Made in the USA" are big deals in American commerce and it should be no different with domains. 

The problem is the message, as it pertains to domains, has not gotten out and only we, all working together, can change that. This site alone will never do it - we can only hope to provide a spark that could motivate others to act as well and help bring .US the broader recognition and utilization that it deserves as America's Internet Address (officially designated as such by the American government who has ultimate oversight of the domain through the U.S. Department of Commerce). I think that status is an important distinction to make. .US is not one of the more than 1,000 private registry gTLDs (some of which have already come and gone in just a few years). It has been here since 1985 and it is here to stay. With that stability comes credibility and trust. .US is too great an asset to the country and its business community to leave hidden under the counter. It's time to put it in the showcase where it belongs, alongside the world's other great ccTLDs. 

Posted July 12, 2021. Permalink for this story: 
https://www.adn.us/news-views/2021/0712.htm
Follow us on Twitter: @AmericanDomains 

Born on the 4th of July! America's ccTLD Gets It Own News & Information Website - American Domain Names at ADN.US

By Ron Jackson

On our first day at ADN - July 4, 2021 - the biggest .US related news I know about is our own birth! I felt nothing could be more fitting than having Independence Day as the launch date for American Domain Names. This site is the long overdue repayment of a debt that I always felt I owed .US. 

The domain industry has been very good to me since I entered it back in the spring of 2002. While my domain business revenues have come from multiple sources (especially the domain industry trade magazine Domain Name Journal that I founded at DNJournal.com on New Year's Day in 2003), I never would have found this business in the first place were it not for .US! You can read all of the details about that in  "My .US Story",  the first entry in our Profiles section. 

The short version is that I was looking for a new business to get into when I stumbled upon on a magazine ad for .US in April 2002 

announcing the TLD had just been opened up to all American citizens and others who do business in America (it had previously been reserved for government and other special uses). I thought that was intriguing since I had already found it difficult to find a .com domain I wanted for my previous business. 

In the course of looking further into .US, I discovered a domain forum and was astonished to learn that people were making money buying and selling domain names. I never thought of the domain name itself as having a lot of value, assuming that could only come from whatever you built on the domain. It was a revelation that sent me off in many new directions, including building a domain portfolio of more than 7,000 domains at its peak (concentrating on .com, .org and .us), starting DNJournal, traveling all over the world to cover and speak at domain conferences and meeting many hundreds of amazing people along the way.

As time passed,  I kept thinking one day I should do something to pay .US back for the introduction it gave me to the world I have so happily lived for the past 20 years. I have always felt that .US, as the official domain extension of a nation that is a global power and has the world's greatest economy, has been greatly under utilized and under appreciated. The fact that it wasn't open to all until years after .com was already established as the world's dominant extension didn't help, but that doesn't change the inherent value of what .US represents. Many other ccTLDs (country code domains) around 

the world are booming right now and .US should have been (and still can be)  a bigger part of that story. 

While I have had a popular platform at DNJournal, it is a publication for the entire domain industry and, as a career journalist, I never wanted to put my own interests above the responsibility to serve everyone as equally as possible. As a result, .US likely got much less coverage at DNJ than it would have if someone else had been the owner. With its much narrower scope, ADN, one of the few publications devoted to a single domain extension, will never be as big of a publication or business as DNJ has been, but that's OK with me. It will be a labor or love and payback for the rewards I've already gotten from walking through a door that .US opened for me.

Now what can you do? If you are part of or have an interest in .US and its community of users, you can send in information for our reporting (the email address is Editor@ADN.US).  Tell us about your own experiences as a .US buyer, seller or developer. Let is know about .US sales that can be publicized, registrars that are offering great prices (one my favorites, Dynadot.com, has $1.99 registrations as I write this), interesting .US websites you know about or have seen in the wild (a .US TLD on a commercial vehicle is always a cool photo to get). With your help we can put together a valuable resource that can  also be used  to give potential buyers a lot of good reasons to consider America's official domain for their next project. 

In the weeks and months ahead, I'm looking forward to filling this column with all kinds of .US News & Views while also doing some longer feature stories on key people and companies for our .US Profiles section. In the meantime, thank you for stopping by and Happy 4th of July!  I hope you'll tell others about us and come back often! 

Posted July 4, 2021. Permalink for this story: 
https://www.adn.us/news-views/2021/0704.htm
 

 

HOME

NEWS & VIEWS

.US PROFILES

SALES & STATS

ARCHIVE

ABOUT US

ADVERTISING

No photos, text or content of any kind may be copied from this site without written consent. 
ęCopyright 2021 American Domain Names (ADN.US) - an Internet Edge, Inc. company. 

Domaining site recommended by Domaining.com