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to
medium sized businesses) and almost half of the domains they
purchased have already been developed and are now
helping to accelerate ever growing recognition of our
nation's official ccTLD (country code top level
domain).
To
show you how the domains we sold in 2021 are being used now,
we are going to do a series of posts featuring those
new .US websites. These will illustrate the many things .US
is perfectly suited for and why we are confident the
extension is on its way to fulfilling the enormous potential
we saw in it when it was first opened to all U.S.
citizens (and those outside the U.S. who serve the U.S.
market) in 2002.
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A
good example of the kind of buyer we attracted in
2021 is Digital Dolphin Products who bought DDP.US
for their ecommerce site specializing in printer ink
and toner cartridges compatible with just about all
OEM products. DDP has a strong business but a
3-letter .com, even if it were for sale, could
easily cost $100,000 or more - well beyond the
budget of most SMBs. However, as a company that
serves customers all over America, including
many government agencies (the U.S. |
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Department
of Homeland Security and theU.S. Navy among
them), the 3-letter .US was a perfect
fit at a fraction of the cost. By the way, DDP,
who is based in Henderson, Nevada is also a
generous, socially responsible company. A portion of
every sale goes to global chairty Whales
and Dolphin Conservation (WDC) |
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The
Restoration Company also put a domain they bought
from us, Restoration.us,
to good use. The Fresno, California based company is a
full service restoration general contractor who fixes
fire, water and mold damage of all kinds. One of the
most appealing things about .US is that it can not only
serve as a geographical locator to instantly show
potential customers you are a proud American company, it
can also be mean the word "us" -
signifying that your |
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company
is the very definition of the keyword. Restoration.us
says "we are restoration, restoration is
us!" It is a very powerful massage and it is all
conveyed by the domain extension. |
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We
also saw several of the domains we sold used as a shorter,
more memorable name used to redirect traffic to
an existing website with a long, easy to mis-spell
or forget domain name in another extension (the new
name also provides a much shorter email address). A
perfect example is UWS.US
(names can't get much shorter that that!) - a domain
we sold to Upstate Warrior Solution, a
non-profit organization based in Greenville, South
Carolina that had already invested in an impressive
site built on UpstateWarriorSolution.org. |
UWS
now uses UWS.US to make it much easier for people to
reach them. Not only that - UWS's mission is to help American
military veterans find jobs, collect any benefits they may
qualify and generally just lend a a hand whenever it is needed.
For an organization devoted to American vets what domain extension
could be better than America's official Internet Address - .US?
We know the answer to that and thousands of other American
businesses, organizations and individuals are coming to realize
and recognize the answer too.
In
our next post (and several more after that) we will show you what
many of our other recent buyers have done with their new .US
domains. We have loved seeing them land in the hands
of high quality organizations and enterprises who are building
outstanding destinations on them - all helping to take
America's domain extension to the next level.
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