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.US Registry Website Details Six Ways .US Domains Can Benefit You 

By Ron Jackson

A forum member at NamePros.com sent me a message about a page he had found on the .US Registry's official website, About.us, that had a minor graphic glitch he thought I might be able to alert the registry to (and I will do that). I'm glad he directed me to the page in question -  6 Ways .US Can Benefit You - because it makes some very good points about the substantial strengths of the the .US TLD and those are worth sharing here: 


 Be Uniquely American

Your business, civic group, or personal story is rooted in America. Show your pride and share it with others. Your .US address will help tell your American story in ways that draw visitors in and keep them coming back.

Be findable

.US gives you greater chances of getting exactly the domain name you want—not some modified version that’s harder for people to find. Make it easy for people to find your brand, organization, or you.

Be searchable

Search engines tend to rank websites with .US more highly for searches in the US. That’s a real plus for any business or organization whose web traffic is mostly American-based.

Promote Your US-Based Business

Studies show that Americans like to buy American, especially from small or local companies. You’ve seen plenty of products bearing the “Made in America” label. Get the web address that says the same thing about your business.

Connect Your Cause and Country

Whether you’re advancing a worthy cause or a civic group, a .US address says you’re making your community and your country stronger. Patriotism comes in all shapes and sizes. Showcase yours.

Make “US” about You

Besides meaning United States, “US” also refers to couples, families, or any other group. So get creative. Imagine a wedding site: Ann-Russ.us. Or a page for your annual family reunion: WhoElseBut.us. The possibilities are endless, plus a lot of fun.

Those are all things we very much appreciate about America's ccTLD. The .US Registry's About.us website looks great and has a lot of excellent information that make it a perfect starting point for anyone who is not already familiar with .US and wants to learn more about it. 

Regarding that glitch that prompted the sender to direct me to the .US Benefits page in the first place, it involves the blue .US pennant at the top (that serves as a link to the home page), about a third of the way across the page. The graphic is overlapping the first introductory line so some words are not visible. Should be an easy fix and we'll delete this paragraph when it's done. The only reason I made it part of the initial story is because it illustrates how much pride .US users have in their country's official domain extension. They like how it looks and they love what it represents, so if something is off, they will certainly let you know!

Posted August 27, 2021. Permalink for this story: 
https://www.adn.us/news-views/2021/0827.htm
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