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By
Ron Jackson
Andrew
Allemann
has been reporting on the domain industry at DomainNameWIre.com
since 2005, launching the popular blog just three
years after America's .US ccTLD (previously reserved
for government, schools, law enforcement and other official
use) was opened to all American citizens (as well as
others who do business in the U.S.). I've been
regularly reading DNW ever since and appreciating Andrew's
thorough and concise coverage of one of the world's most
interesting businesses.
In
2014 Allemann began supplementing his work in print with an outstanding
podcast
series and he just posted the 347th episode
today! It was a pleasure for me to be his guest on
that show after accepting an invitation to talk about American
Domain Names and our efforts to boost recognition of our
nation's ccTLD (country code domain). You can listen
to the show here.
Every
nation on earth has their own ccTLD and in many nations the
local ccTLD is the preferred option. Just this past week,
Germany's powerhouse ccTLD, .de, passed 17
million registrations. Despite having almost four
times the population of Germany, America's under utilized
extension still has just 1.7 million registrations.
That is not something to be proud of but there is a positive
side to it. It means there are many more good domains still
available in .US as both low cost new registrations and
premium names in the aftermarket that are easily within the
financial reach of small businesses, organizations and individuals.
After
a long discussion about ADN and the prospects for .US we
closed the show with an analysis of the biggest domain sales
across all extensions so far this year. A half dozen of
those, all .coms, went for at least
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Andrew
Allemann
DomainNameWire.com
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$1 million. By comparison, the highest
.US sales in 2021 have been $20,000 or
less, with the vast majority of aftermarket sales falling in
three or four figures. That kind of affordability, in
the one TLD backed by the US government, is why we believe
.US is an often overlooked option that you should consider
if the word, term or acronym you want is either unavailable
or unaffordable in .com, as is so often the case.
Posted
July 19, 2021. Permalink for this story:
https://www.adn.us/news-views/2021/0719.htm
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