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By Ron Jackson
Everyone
in the domain business knows what .US domains are.
We're so familiar with "dot" nomenclature we don't
have to give it a second thought. When we talk about TLDs
(top level domains), it is always dot this or dot
that - and that's fine within the industry. However, I
learned long ago that when you are talking to people in the
mainstream business world and mention dot anything, other
than .com, .net or org, you can see in their eyes that
they're not sure what you are talking about.
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Mention
.US and you will get a quizzical look telegraphing
"I don't know what you mean." So, instead, I
started referring to them American domain names. As
America's official country code TLD, it is an
interchangeable term with .US, but when you are
talking to an American and say "American domain
names", the look or response I get from Americans is
usually different. They still might not be sure what
I mean but, being Americans, their response is "I
should know what those are!" and spark a desire
to find out, now that you have brought it up. That simple
change in terminology opened the door to a lot of conversations
that led to respectable .US sales over the years.
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Messaging
is vitally important and it's why we named this site
American Domain Names. Everyone who loves
their nation has a sense of patriotism toward their
country and I've always thought that factor and its
specific geo-targeting to America were
.US's biggest assets. Slogans like "Buy
American" and "Made in the
USA" are big deals in American commerce and
it should be no different with domains. |
The
problem is the message, as it pertains to domains, has not
gotten out and only we, all working together, can
change that. This site alone will never do it - we can only
hope to provide a spark that could motivate others to
act as well and help bring .US the broader recognition and
utilization that it deserves as America's Internet Address
(officially designated as such by the American government
who has ultimate oversight of the domain through the U.S.
Department of Commerce). I think that status is an
important distinction to make. .US is not one of the more
than 1,000 private registry gTLDs (some of which have already
come and gone in just a few years). It has been here since
1985 and it is here to stay. With that stability
comes credibility and trust. .US is too great an asset to
the country and its business community to leave hidden under
the counter. It's time to put it in the showcase where it
belongs, alongside the world's other great ccTLDs.
Posted
July 12, 2021. Permalink for this story:
https://www.adn.us/news-views/2021/0712.htm
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